Avita’s latest offering, the Avita Pura 14, is its cheapest model yet. Still, it manages to pack in some impressive internals. Will it be the best budget laptop of 2020?
Avita Pura 14 review: What you need to knowThe Avita Pura 14 is a modest budget Full HD laptop from lifestyle brand Avita (a subsidiary of Hong Kong tech giant Nexstgo), positioned as an all-day work machine for students and professionals. It’s powered by an AMD Ryzen 5 3500U processor, has 8GB of RAM, 256GB of storage, and runs Windows 10 Home.Avita has released additional configurations of the Pura 14 in some international markets, with up to 8GB of RAM and a choice of Ryzen 3 or Intel processors, but so far there’s been no sign of these coming to the UK.
Avita Pura 14 review: Price and competitionAt just £330, the Avita Pura 14 is the most competitively priced Ryzen 5 laptop we’ve seen to date. You can buy it from a variety of UK online retailers, including JD Williams and Jacamo. The Bmax X14 is one of the Avita Pura 14’s closest competitors – at least in terms of price. At the time of our review, its £399 price tag was excellent value for money. However, the performance of its Intel Celeron N4100 CPU is meager compared to the cheaper Ryzen 5-powered Pura 14.At £549, the Honor MagicBook 14 Laptop Batteryremains our favorite budget 14in laptop. It also runs an AMD Ryzen 5 3500U processor, but comes with 8GB of RAM, twice as much as the Pura 14. It’s a better machine in every way, from CPU performance and battery life to display quality and overall build quality. The extra expense is well worth it. Avita Pura 14 review: Design, keyboard and touchpadUnpacking the Avita Pura 14, the cheapness of its build is immediately apparent. The gray plastic chassis has a tacky, rough surface, and the entire machine makes a squeaking sound every time it’s picked up, opened, or closed. The wrist rest area is particularly fragile and can be pressed down until you hear a click. Avita Pura 14 review: display and audioAvita’s pricier Liber 14 has a decent IPS display, so I had high hopes for the Pura’s 1,920 x 1,080 14-inch IPS panel. But sadly, its screen is the dimmest and dimmest of any laptop I’ve tested, with a maximum brightness of just 194cd/m².Color performance is similarly poor; the panel covers 59.4% of the sRGB color gamut, with shocking accuracy across the palette—greens and reds are off, while deep blues are completely off. Avata Pura 14 review: Performance and Avita Pura 14 laptop battery lifeNormally I wouldn’t expect much from CPU performance in a £330 laptop. However, the Avita Pura 14 surprised me thanks to its AMD Ryzen 5 3500U processor. In our 4K media benchmark, the Pura 14 achieved an overall score of 80 points. That’s respectable, and not far off the speeds recorded by the pricier Huawei MateBook D 15 and Honor MagicBook 14 laptops.
In standard day-to-day use, the Pura 14 felt reasonably snappy, but pushing it harder revealed its limitations: Once I got past 20 tabs in Chrome, the machine started to feel sluggish. Avita Pura 14 Review: VerdictThe Avata Pura 14 does far more than any £330 laptop should. But make no mistake: Ryzen 5 CPUs don’t leave much room for anything else in the budget. The build quality is weak, the display isn’t great, the Avita Pura 14 laptop’s battery life is mediocre, and its SSD speeds are anything but cutting-edge. If you can spend an extra £200, Honor’s MagicBook 14 is a product like no other.
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