The PC market will remain sluggish in 2023. According to the results of the “Global Personal Computing Devices Quarterly Tracker” released by the international data company IDC, the global PC shipments in the first quarter of 2023 will be 56.9 million units, a decrease compared with the same period last year. 29%, of which Apple’s shipments fell by even more than 40%. It is understood that the extended replacement cycle, weak demand, and the high base last year led to Apple’s most serious decline in the first quarter of this year. On May 4, it was reported that MacBook shipments may decline in 2023.
According to industry sources, Apple MacBook shipments may experience a single-digit decline in 2023 due to a weaker-than-expected first half of the year.
In February of this year, Apple released its financial report for the first quarter of fiscal year 2023 ending on December 31. Data show that Apple’s quarterly revenue reached US$117.154 billion, a year-on-year decrease of 5.5%. This is the first year-on-year decline in Apple’s quarterly revenue since 2019; net profit reached US$29.998 billion, a year-on-year decrease of 13.4%. Specifically, Apple’s revenue from the iPhone in the first fiscal quarter was US$65.775 billion, a year-on-year decrease of 8.2%; revenue from the Mac was US$7.735 billion, a year-on-year decrease of 28.7%.
It is reported that Apple will hold the WWDC23 conference in June this year. At this conference, Apple may bring a 15-inch MacBook Air. According to previous revelations, the 15-inch MacBook Air adopts a “notch” design, is equipped with an Apple M2 chip, is equipped with a large-area Force Touch trackpad, and a keyboard with function keys.