Google shuts down Currents, a Google+ for businesses
Google is known to have an interesting relationship with creating social media and messaging services — often far less successful than its search engine and mobile operating system. Evidence aside, Google Currents launched in 2019 as a replacement for Google+ as part of the G Suite service, and the company has now announced that it’s coming to an end.
Instead, Google said enterprise customers should use Spaces, which launches in 2021 as Google Workspace, a replacement for G Suite for Enterprise.
“Since the launch of Spaces, many customers have told us they appreciate the tight integration and seamless collaboration experience with Google Workspace products including Gmail, Calendar, Drive and Meet,” Google said. So, starting in 2023, Currents will be shut down and its services will move to Spaces.
Anyone affected — which is certainly a fairly small community — will have Google’s full support during the transition, with Spaces offering many of the same tools as Currents, but more tightly integrated with other Google apps.
“Upgrading Google Currents to Spaces removes a single, siloed destination for users and provides organizations with a modern, enterprise-grade experience that reflects how the world works today,” the company added.
“The space provides a central place for teams to engage in topic-based discussions, share knowledge and ideas, advance projects, and build community and team culture.”
Responding to feedback is critical to success in enterprise software, and IT administrators and end users are a key consistency that must be heard. Creating friction or unnecessary trouble can lead to the end of the product.
With Workspace, Google has been challenging in a very crowded field. It seems that all major companies offer some kind of SaaS tool for businesses, including Meta (formerly Facebook), which offers Workplace and runs their business on it.
Intense competition means companies need to move fast and recognize when something isn’t working, and Google seems to have done just that.
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