Apple reportedly sold 37 million iPhone 16 series units in the first weekend of the new machine’s launch. Most of them were iPhone 16 Pro Max, while iPhone 16 and iPhone 16 Plus sales also increased compared to previous years. Although these numbers seem impressive, actual demand is still lower than previous iPhones.
To illustrate this point, Morgan Stanley mentioned the waiting time when buying the iPhone 16 series. The results showed that the longest waiting time for iPhone 16 Pro Max was 25.5 days. This is indeed not short, but it has been shortened a lot compared to the 43.5 days of iPhone 15 Pro Max last year.
Compared with other iPhone releases, the delivery time of the iPhone 16 series is the shortest since the iPhone 12 in 2020. Therefore, Morgan Stanley predicts that Apple may reduce the number of iPhone 16 orders to cope with lower demand.
There may be several reasons for the relatively low demand for iPhone 16. On the one hand, Apple may have a more accurate judgment of demand this year, allowing it to ship faster. On the other hand, consumers’ enthusiasm for iPhone may not be as high as before.
It is worth noting that some important features of iPhone 16 have not yet been fully launched. For example, all Apple Intelligence features are still in the testing phase, including the iPhone 16’s unique visual intelligence function, two-stage shutter control, and a complete Siri 2.0 upgrade. Once these features are launched, they may inspire more users to upgrade.
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Foreign media believe that the iPhone 16 has been officially released for less than a month and has actually only been on sale for a week, so it is too early to conclude that it has failed or succeeded.
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